Fractional Sales Management
Improve Sales Performance Without Hiring a Full-Time Sales Manager
Experienced sales leadership to help businesses develop stronger sales systems, improve team performance and create more predictable revenue.
What the service is
Sales management, part time.
Fractional Sales Management gives the business an experienced sales manager on a part-time, ongoing basis.
I take an active role in directing and overseeing the sales function: setting the plan, leading the team, managing the pipeline and holding people to the agreed measures. Your salespeople continue to sell. The aim is a sales function that performs consistently and does not depend on one person.
Who it is designed for
- Businesses with a sales team, or salespeople, but no dedicated sales manager.
- Owners who are currently managing sales themselves and want to step back.
- Businesses that need sales leadership now but are not ready for a full-time appointment.
Business problems addressed
- Revenue is unpredictable from month to month.
- Good leads are lost to slow or inconsistent follow-up.
- There is a CRM, but the pipeline in it does not reflect reality.
- A few people, often the owner, close most of the revenue.
- Nobody owns the sales numbers or the team’s performance.
Management responsibilities
What the role can cover.
The exact responsibilities are agreed for each engagement. These are the areas the role typically covers.
Sales strategy and planning
Targets, priorities and the plan for meeting them.
Sales team leadership
Leading and supporting the people who sell.
Pipeline management
An accurate pipeline with sensible stages and regular review.
Conversion rate improvement
Fewer opportunities lost between enquiry and signed client.
Sales process development
A defined, consistent path from first conversation to sale.
Sales forecasting
Forecasts the business can plan around.
CRM and sales systems oversight
Making sure the systems are used and the data is reliable.
Sales KPIs and reporting
The few measures that matter, reported consistently.
Sales team accountability
Clear expectations and regular performance conversations.
Sales performance coaching
Coaching salespeople to sell more effectively.
Benefits and outcomes
What the business gets.
- Stronger, more consistent sales systems.
- Better team performance and accountability.
- More accurate forecasting and pipeline visibility.
- More predictable revenue.
- Less reliance on the owner to drive sales.
Results depend on the business, its market, its people and its resources. No particular commercial result is guaranteed.
Scope
Sales management, not outsourced selling.
This is sales management. It is not outsourced cold calling, lead generation or a replacement for an entire sales team.
The role is to lead and improve the sales function you have, working through your salespeople, your systems and your processes. Where the team needs to grow, I can help define the roles and support recruitment decisions.
How engagements work
A clearly defined role before day one.
- Enquiry and conversation. What the business needs, and whether a fractional role is the right answer.
- Role definition. Responsibilities, authority, reporting, time commitment and performance measures, agreed in writing.
- Onboarding. Time with the team, the numbers, the systems and the current way of working.
- Managing the function. Active direction and oversight against the agreed measures.
- Regular review. Progress reviewed with you, including when and how to hand over to a permanent manager if that is the goal.
Fractional management is a custom monthly engagement. Pricing is by enquiry and depends on scope, responsibilities and level of involvement.
Enquire about Sales Management
Enquire About Sales Management
Tell me about the business, how it sells today and where revenue is getting stuck.
I read every enquiry personally and will tell you plainly whether a fractional engagement is the right answer. Scope and fees are confirmed in writing before any work begins.
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