Fractional Business Development
Create New Opportunities for Sustainable Business Growth
Experienced business development leadership to help identify, develop and progress commercial opportunities that support long-term growth.
What the service is
Business development management, part time.
Fractional Business Development gives the business experienced business development leadership on a part-time, ongoing basis.
I take an active role in finding, assessing and progressing the opportunities that sit beyond day-to-day sales: strategic partnerships, commercial relationships, referral arrangements and new markets.
Business development is different from sales management. Sales management runs the process that converts today’s demand into revenue. Business development creates new sources of opportunity for the future. If your priority is the sales team and pipeline, see Fractional Sales Management.
Who it is designed for
- Established businesses looking for growth beyond their current channels.
- Owners who know there are partnership or market opportunities but lack the time to pursue them.
- Businesses preparing to expand into new markets or segments.
Business problems addressed
- Growth depends on the same few channels and customers.
- Partnership and referral opportunities are discussed but never progressed.
- Nobody owns new market or opportunity development.
- Opportunities are pursued without a clear way to assess them.
- The business wants to expand but has no plan for how.
Management responsibilities
What the role can cover.
The exact responsibilities are agreed for each engagement. These are the areas the role typically covers.
Business development strategy
Where new opportunity should come from, and how to pursue it.
Strategic partnerships
Identifying and developing partners who create mutual value.
Commercial relationships
Building and maintaining the relationships that lead to opportunity.
New market opportunities
Testing new segments, regions and markets.
Business expansion
Planning and progressing expansion in a measured way.
Referral and partnership systems
Structured arrangements that produce consistent referrals.
Revenue development opportunities
New sources of revenue from existing strengths.
Business development pipelines
Tracking opportunities from first contact to agreement.
Opportunity assessment
Deciding which opportunities are worth the time and investment.
Commercial growth planning
Connecting business development to the wider growth plan.
Benefits and outcomes
What the business gets.
- A clear business development strategy and pipeline.
- Partnerships and relationships progressed with structure and follow-through.
- New opportunities assessed properly before investment.
- Growth options beyond the business’s current channels.
- Business development that is owned and reported on.
Results depend on the business, its market, its people and its resources. No particular commercial result is guaranteed.
Scope
Opportunity development, not guaranteed outcomes.
Business development involves other parties, markets and timing outside anyone’s full control. This service does not promise or guarantee contracts, partnerships or revenue.
What it provides is experienced leadership: a clear strategy, a disciplined pipeline, properly assessed opportunities and consistent follow-through on the ones worth pursuing.
How engagements work
A clearly defined role before day one.
- Enquiry and conversation. What the business needs, and whether a fractional role is the right answer.
- Role definition. Responsibilities, authority, reporting, time commitment and performance measures, agreed in writing.
- Onboarding. Time with the team, the numbers, the systems and the current way of working.
- Managing the function. Active direction and oversight against the agreed measures.
- Regular review. Progress reviewed with you, including when and how to hand over to a permanent manager if that is the goal.
Fractional management is a custom monthly engagement. Pricing is by enquiry and depends on scope, responsibilities and level of involvement.
Enquire about Business Development
Enquire About Business Development
Tell me about the business, where growth comes from today and the opportunities you want to develop.
I read every enquiry personally and will tell you plainly whether a fractional engagement is the right answer. Scope and fees are confirmed in writing before any work begins.
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